Your digital signage can include lots of unique elements. The trick is to not overwhelm your your audience with too many options.
Its important that your audience is not distracted by too much on the screen but rather they can focus on something that catches their eye—some intriguing content that makes them stop and pay attention.
Once you have the person’s attention, your digital display should offer interesting content—some helpful information about your services which answers questions and shows ways that your products can improves their life.
There should almost always be something you want your visitors to do once they are looking at your display. A good contrasting color should be used to highlight the call to action. You might ask your digital signage audience to follow you on Facebook or perhaps make a purchase.
After you’ve pulled the person this far along in the design, it’s time for the call to action.