Understanding Digital Signage

Digital signage is something many of us will have come across in our daily lives, even when we may not realise it. A startling number of businesses are still unaware of what the technology is and how it can benefit them.

What the heck is digital signage?

Digital signage is a type of new media involving the use of digital displays as a marketing tool for advertising a business’ goods and customer relations. Examples include be the advertisements found on Times Square, the kiosks in malls that help customers to find shops are other utilities, screens at Tim Horton’s and for grabbing people’s attention on the high-street from shop windows.

It is becoming a big deal  in a more and more of industrie such as:

  • Museums for enhancing the visitor experience
  • Retail for promoting items and special offers
  • Transportation hubs for informing passengers

Digital displays can also be found in hotels, restaurants, banks and lots of other industries.

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