Location-based businesses are, traditionally, users of static signage and printed materials. Not any more!
Digital Signage is penetrating local chains and independent stores because, from a revenue-generating perspective, it makes sense.
Local stores are almost uniquely positioned because of the consistent high volume of potential customers ready to make purchasing decisions.
As people visit their local businesses, such as grocery stores, banks, and retail outlets, they are often full of buying (in)decisions. Digital signage can provide the product information and promotion to justify buying decisions. In this way, a digital display can act as a salesperson, or it can simply be way of offering news, branding and information to people waiting their turn in line.
If you own a local business, the ways you can use digital signage to accomplish your goals are many. The displays are flexible, giving you the ability to control what is displayed, when it’s displayed, and how it’s displayed to your customers.
If you you have limited time and resources you can select what you want to display and when. Digital Signage SaaS can then do the rest – automating product information and special offers . If you are keen to measure and respond to trends identified through buying patterns and/or you have the relevant marketing and communications experience, you can create a content strategy and calendar to really hone in on buying cycles and sales of high-return goods.