Video screens

The role of digital signage and the benefits to organizations

How can digital signage benefit business?

  • Reach: Grabbing the attention of customers is becoming more difficult. Novel methods of communication and providing a targeted message, both achievable through digital signage, are strong influences on purchasing decisions.
  • Fresh content: Providing fresh content is essential for good user experience and promoting return visitors.
    The content on digital displays can be updated quickly & easily and correspond with latest offers or seasonal features.
  • Improve customer experience: A happy customer is more likely to return to your store
    and continue to spend on your brand. Providing knowledge will show that you care and create lasting relationships.
  • Upsell: The ability to upsell customers is an important aspect of business and can easily be implemented when using digital signage. If a customer is looking at or searching for a specific product, the ability to upsell them with similar products or add value with related products that increase return on investment is vital.
  • Measure results: Every business tool needs to be considered in terms of its return on investment.
    Digital signage makes this possible through the ability to analyse performance and fine tune accordingly.

Is digital signage correct for your organization?

Let’s take an objective approach.. digital signage needs to be serving a purpose in your business for it to be considered a worthwhile investment.

To understand if/how the technology is right for your business, take the time to answer these 6 questions:

  1. Does it fit in with your company’s goals?
  2. Do you feel that your business could better educate visitors and potential customers about what you have to offer?
  3. Are other marketing efforts such as posters and flyers not working for your brand?
  4. Does the cost of the technology fit within your budget? (Although this would be a one-time investment as updating
    of the material could be done in-house instantly)
  5. Would you have someone to keep the content regularly updated for freshness and in charge of overall presentation?
  6. How big a business environment would it operate within? If the space is large you may need multiple screens.

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