Content is the most important part of any digital signage deployment.
Your organization’s digital signage should be an extension of your culture, brand and environment. Tailoring your content and CTAs, therefore, sets you up for success and distinguishes your digital signage from just another screen on a wall.
Capture Attention and Engage
Successful digital signage captures the attention of your target segment.
The average amount of time of a ‘captive audience’ for digital signage is around 10 seconds. That is not a lot of time to get your ideas across (although considerably longer than, for example, the average website). Your messages, therefore, should be short, simple and instantly compelling.
Goals of Digital Signage Content
Each digital signage project should have specific goals: educate, drive business and serve as a resource for information.
Creating effective signage is all about how to organize your screen based on what sort of message you want to deliver. You will want to “zone” or organize the screen by the hierarchy of information. Signage should be easy to navigate: Content zones of information should be sized according to importance.
Keep it Simple
Its important not to confuse the viewer with too much information. A cluttered screen will turn off viewers if they don’t know what to look at.
Digital Signage should be designed with a target demographic in mind, from Teens/Young Adults/Middle Aged to the Elderly.
Digital signage can make the most of modern advances in technology with QR Codes and MS Tags, which is something that appeals to the teen and adult age group. QR Codes and MS Tags allow vital information to be captured from the digital signage display to their mobile phone.
This could include meeting information, coupons, social media or a website link. Users then walk away from the display with your message or intended information in their hands.
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