Developing partnerships in and around Digital Signage is a big challenge. When done correctly, however, the benefits and be huge!
How to build a corporate network in the right ways
1. Don’t be proud! Understand your business and its strengths
Sounds simple doesn’t it? Identifying your companies unique proposition and how it could work within an affilate web can, actually, be a tough exerise. In order for you to bring the most valuable products, services and expertise possible to a partnership discussion, you must agree in which services you excel. Pride in believing that your business can ‘do it all’ is most likely just that, pride. Swallow that pride and agree the things you can deliver and which services are better left to your corporate network partners.
2. Identify your ideal partner and tailor materials to meet their needs
By identifying the gaps in your offering (be they caused by high overheads, lack of internal experience/technology or brand identity) you have the foundations to grow your network of digital signage partners. Create materials for each target partner service area and do you homework to find out who would make you’re ideal partner. Would they be, for example, a SMB with nimble marketing and quick decision making or would they be a larger, better resourced corporate who might dominate the partner branding?
3. Go forth and multiply
Create a wish lists of excellent companies within each service category which you want to offer as part of a wider network and take your researched, agreed and professionally package proposal to each. If you’re affiliate program promises exclusivity in a service area to members, be sure not to bring more than one vendor in at a time.
Now go forth and seek those partnerships. Remember that corporate alliances are about trust so consider picking up the phone for that all important intro rather than an email, social message or other channel.
4. Review at regular intervals
Once you start promoting the network’s services and offering leads to members, its importance that you agree, either as a group, or between individual members to have regular meetings to review contributions and results from each party to ensure that each company is getting benefit. Identifying gaps early can stop lots hassle later down the line.
5. Don’t settle – branch out
Image your affiliate network has been up and running for a while and yourt the best at what you do. Don’t stop there, branch out! Always remember that your competitors won’t stand still so neither should you!