While doing some research on digital signage trends and returns, we came across this helpful and insightful report on the power of digital signage in retail environment. The paper was produced by Intel, Research Strategy Group, Ontario Lottery and Gaming, Capital Networks and EdCom.
The project was set up using an experimental design to compare venues with digital signage to venues with static signage to venues with no signage over three time periods.
The results suggest that the effects of digital signage at casino venues in three areas: free giveaways, restaurant menu item sales and sign-ups for a loyalty program.
The Anonymous Video Analytics (AVA) data provided by the Intel Audience Impression Metrics (AIM) Suite help to understand the impact of the digital signage in relation to static signage and no signage and to draw important insights about the optimal location and content design for digital screens.
Overall, the results highlighted that digital signage has a notable impact on food purchase decisions such as those pertinent to free giveaways and restaurant items but on the more complex decision-making required for signing up to a loyalty program, it was difficult from the results of this study to detect a measurable response.