The Digital Screenmedia Association (DSA) aims to advance the growth and excellence of the global digital signage, interactive kiosk and mobile community through education communication, and engagement.
One of the largest Digital Signage member groups in the world and connected to powerhouses such as DigitalSignageToday.com, the association carries lots of weight within the industry.
There are two types of membership:
The Digital Screenmedia Association offers an Individual membership option for anyone with an interest in the digital signage and kiosk industries. Benefits are granted only to the individual, not the individual’s company. Learn more »
Firms that supply digital signage and kiosk-related goods and services make up the largest category of Digital Screenmedia Association members. This includes small, entrepreneurial firms to large, Fortune 500 companies. Learn more »
Here are some answers to what we anticipate will be frequently asked questions regarding the recent merger.
What is the Digital Screenmedia Association?
The Digital Screenmedia Association is a newly formed 501(c)(6) non-profit organization which brings together user/deployers, vendors, integrators, network operators, agencies, mobility providers and others who are engaged in digital signage, interactive kiosks, mobile applications and self-service.
How did it come about?
The new organization is a result of a merger of the Digital Signage Association and the Self-Service & Kiosk Association. Leaders of both associations recognized the convergence of digital technologies, identified the opportunity to join forces, and noted the fact that two-thirds of the user/deployer members belonged to both organizations. Therefore, a merger was explored and ultimately approved by both organizations’ Advisory Boards by an overwhelming majority. The new combined organization has over 600 members, the majority of those being company memberships.
Why the name Digital Screenmedia Association?
It is recognized that in many ways, the technologies involved are converging. Digital signage, interactive kiosks and mobile devices all have a screen. The media, or content, is vitally important to each of these technology solutions. A task force considered over 60 possible names and ultimately recommended this umbrella name that did have the benefit of retaining the acronym of one of the organizations – DSA.
As a user/deployer, what’s in it for me?
First, you now have one organization to turn to for information on end-to-end, multi-channel solutions. You will have access to a library of best practices, the ability to network with peers, vendors and others involved in developing and implementing digital screenmedia solutions as well as valuable discounts. You can learn from the greatest minds in the industry and from others who have led successful customer technology rollouts in their companies.
As a vendor, what’s in it for me?
For vendors, you have the benefit of belonging to one association, instead of several, for gaining visibility, sales leads, discounts, networking opportunities, education and more. If you are currently involved in one type of technology, you will be exposed to new opportunities and connections. The convergence of the many technologies should be important to you because it is important to your customers.
I only deal with a particular segment of this larger scope you are describing; do I belong in the DSA?
Absolutely. We’re taking steps to make sure everyone is included. In addition to our existing User/Deployer Council, we are creating councils for digital signage, self-service kiosks, mobile, advertising, EMEA, AsiPacific and Latin America. Each council will chaired by an association vice president that will sit on the Board of Directors to make certain every segment of membership has a voice in the business of the DSA
How is this different from the associations of the past?
From the outset, this organization is being established as a fully independent non-profit organization. It will have a broader scope, a larger membership and therefore more impact in the marketplace.
DSA MEMBERS (correct as of Sept 2014):
Objectives of the Digital Screenmedia Association:
- To be the unified voice of the members for the betterment of the industry
- To promote effective uses of digital screenmedia solutions
- To increase public acceptance of digital screenmedia solutions
- To educate members and the industry at large
- To help user/deployers find solutions to their problems and improve ROI
- To create market awareness of vendor members and provide them with business opportunities, contacts and resources
- To help members operate their businesses more profitably with growth and diminished risk and cost