Mattel Surprises Customers with Pictionary Interactive Game

In Sherway Gardens in Mississauga Ontario, Canada, Mattel recently unveiled an ad campaign

where shoppers could interact with a digital sign located within the mall and play an interactive game of



Upon the correct answers the players would be entertained with the word they had guessed

as well as being given copies of Mattel made board games for the road. Everything from marching

bands to 7 feet tall teddy bears were unveiled as surprises to the crowd upon the correct answer

stopping shoppers in their tracks. Mattel further utilized this digital signage campaign and created a

commercial which can be viewed here which shows how digital signage and interactive games can

improve a company’s fan base while leaving everyone smiling at the end of the day.


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