In Sherway Gardens in Mississauga Ontario, Canada, Mattel recently unveiled an ad campaign
where shoppers could interact with a digital sign located within the mall and play an interactive game of
Upon the correct answers the players would be entertained with the word they had guessed
as well as being given copies of Mattel made board games for the road. Everything from marching
bands to 7 feet tall teddy bears were unveiled as surprises to the crowd upon the correct answer
stopping shoppers in their tracks. Mattel further utilized this digital signage campaign and created a
commercial which can be viewed here which shows how digital signage and interactive games can
improve a company’s fan base while leaving everyone smiling at the end of the day.