DSrupted 2015 A Go!

DSrupted 2015 is  underway at 25 York Street, behind Union Station, Toronto. The hashtag for today is #DSrupted. As attendees of last year’s event we know first hand just how awesome today’s incarnation will be!

dsrupted2015Leveraging Toronto’s international status as a major base for digital signage and related cmpanies, DSrupted brings local and international players together to learn and network. This year’s impressive sponsor list reflects the huge buzz Toronto generates within marketing, communications and signage sectors. The event organiser is Dave Haynes, Founder/Editor of the acclaimed Sixteen:Nine blog. Dave is a well-known figure in the digital signage and Digital Out Of Home sectors and leads both The Preset Group and pressDOOH.

 

If you cannot make the event, but will be in downtown Toronto later afternoon, there will be post-event beers at Real Sports, across from the venue and steps from the entrance to the ACC.

The 2015 sponsors:

riselogoRise Vision – The Toronto-based but really virtual software firm makes the widely-used open source content management system that goes by the same name. It’s feature-rich yet free – the company making its money through premium enhancements, and content store and its sister company, integrator Rise Display. This is the second year for sponsorship by Rise.

PATTISON Onestop – PATTISON Onestop is the digitalpattonestopsignage/place-based media division of PATTISON Outdoor, Canada’s largest privately held outdoor media firm. A sponsor for a second time, PATTISON Onestop builds, manages and sell times on a variety of networks – includingt the very prominent one running on Toronto’s subway platforms.

cineplexlogoCineplex Digital Solutions – The third returning sponsor is Cineplex Digital Solutions, which could be described in a number of ways. They develop strategy, build and fund networks, service other networks, develop content, and on and on. They work with some of Canada’s largest companies, including big banks and property developers. The parent company is Canada’s dominant cinema chain.

NEC Display – If you consider options for high-quality commercial screens for projects, you already know all about NEC and its impressive line of displays, projectors and related gear.


Christie
– Christie’s roots are in cinema projectors, and that’s still a big part of the company’s business. But theseCHRISTIE-logodays Christie provides a truly broad spectrum of options for digital canvases – from fine pixel pitch LED and Microtiles to LCD and projection mapping that can be anything from a tiny object to the Empire State Building. The company, in part through its acquisition of Arsenal Media, is now active both in developing ideas and creating content, and media sales.

The host for DSrupted is TELUS, via its lead guy on digital signage, Dave Carbert. Dave and his team were a huge help last year and again this year – providing a great venue, support staff and logistical assistance.

telus_logoIf you are in Canada, you know TELUS is one of the country’s largest telecommunications providers – and like most of these very large companies is active in digital signage projects. TELUS, for example, is a big part of the ambitious SportChek flagship stores that have opened in the last couple of years.

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Mattel Surprises Customers with Pictionary Interactive Game

In Sherway Gardens in Mississauga Ontario, Canada, Mattel recently unveiled an ad campaign

where shoppers could interact with a digital sign located within the mall and play an interactive game of

Pictionary.

Mattel-Canada-Pictionary

Upon the correct answers the players would be entertained with the word they had guessed

as well as being given copies of Mattel made board games for the road. Everything from marching

bands to 7 feet tall teddy bears were unveiled as surprises to the crowd upon the correct answer

stopping shoppers in their tracks. Mattel further utilized this digital signage campaign and created a

commercial which can be viewed here which shows how digital signage and interactive games can

improve a company’s fan base while leaving everyone smiling at the end of the day.

Digital Signage Content

Making cool content for digital signage

Content is the most important part of any digital signage deployment.

Your organization’s digital signage should be an extension of your culture, brand and environment. Tailoring your content and CTAs, therefore, sets you up for success and distinguishes your digital signage from just another screen on a wall.

Capture Attention and Engage

Successful digital signage captures the attention of your target segment.

The average amount of time of a ‘captive audience’ for digital signage is around 10 seconds. That is not a lot of time to get your ideas across (although considerably longer than, for example, the average website). Your messages, therefore, should be short, simple and instantly compelling.

Goals of Digital Signage Content

Each digital signage project should have specific goals: educate, drive business and serve as a resource for information.

Creating effective signage is all about how to organize your screen based on what sort of message you want to deliver. You will want to “zone” or organize the screen by the hierarchy of information. Signage should be easy to navigate: Content zones of information should be sized according to importance.

Keep it Simple

Its important not to confuse the viewer with too much information. A cluttered screen will turn off viewers if they don’t know what to look at.

Digital Signage should be designed with a target demographic in mind, from Teens/Young Adults/Middle Aged to the Elderly.

Digital signage can make the most of modern advances in technology with QR Codes and MS Tags, which is something that appeals to the teen and adult age group. QR Codes and MS Tags allow vital information to be captured from the digital signage display to their mobile phone.

This could include meeting information, coupons, social media or a website link. Users then walk away from the display with your message or intended information in their hands.

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