Digital Signage Content

Digital signage tip 3: Keep it fresh

Everyone can do a big update. No problem. Just send hundreds of MPEGs to each location. Brute force and ignorance can make this happen (although perhaps not as easily as you might have originally thought).

But what if you need to just update the price of something at the last minute? How hard is that? How long does that take to make the change? And how many megabytes (or better yet kilobytes) do you need to send in order to make this change? And if we’re talking megabytes, how long will it take to transmit, for instance, 100 megabytes to 500 stores for a “simple price change”?

Choosing the right architecture can make the difference between a system that is a joy to work with and a system that looks to your IT department as a “denial of service attack”. Obviously having a system that can do small updates with small file sizes makes this a breeze.

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Digital Design and Content Tips

Your digital signage can include lots of unique elements. The trick is to not overwhelm your your audience with too many options.

Its important that your audience is not distracted by too much on the screen but rather they can focus on something that catches their eye—some intriguing content that makes them stop and pay attention.

Once you have the person’s attention, your digital display should offer interesting content—some helpful information about your services which answers questions and shows ways that your products can improves their life.

There should almost always be something you want your visitors to do once they are looking at your display. A good contrasting color should be used to highlight the call to action. You might ask your digital signage audience to follow you on Facebook or perhaps make a purchase.

After you’ve pulled the person this far along in the design, it’s time for the call to action.