DSrupted 2015 A Go!

DSrupted 2015 is  underway at 25 York Street, behind Union Station, Toronto. The hashtag for today is #DSrupted. As attendees of last year’s event we know first hand just how awesome today’s incarnation will be!

dsrupted2015Leveraging Toronto’s international status as a major base for digital signage and related cmpanies, DSrupted brings local and international players together to learn and network. This year’s impressive sponsor list reflects the huge buzz Toronto generates within marketing, communications and signage sectors. The event organiser is Dave Haynes, Founder/Editor of the acclaimed Sixteen:Nine blog. Dave is a well-known figure in the digital signage and Digital Out Of Home sectors and leads both The Preset Group and pressDOOH.


If you cannot make the event, but will be in downtown Toronto later afternoon, there will be post-event beers at Real Sports, across from the venue and steps from the entrance to the ACC.

The 2015 sponsors:

riselogoRise Vision – The Toronto-based but really virtual software firm makes the widely-used open source content management system that goes by the same name. It’s feature-rich yet free – the company making its money through premium enhancements, and content store and its sister company, integrator Rise Display. This is the second year for sponsorship by Rise.

PATTISON Onestop – PATTISON Onestop is the digitalpattonestopsignage/place-based media division of PATTISON Outdoor, Canada’s largest privately held outdoor media firm. A sponsor for a second time, PATTISON Onestop builds, manages and sell times on a variety of networks – includingt the very prominent one running on Toronto’s subway platforms.

cineplexlogoCineplex Digital Solutions – The third returning sponsor is Cineplex Digital Solutions, which could be described in a number of ways. They develop strategy, build and fund networks, service other networks, develop content, and on and on. They work with some of Canada’s largest companies, including big banks and property developers. The parent company is Canada’s dominant cinema chain.

NEC Display – If you consider options for high-quality commercial screens for projects, you already know all about NEC and its impressive line of displays, projectors and related gear.

– Christie’s roots are in cinema projectors, and that’s still a big part of the company’s business. But theseCHRISTIE-logodays Christie provides a truly broad spectrum of options for digital canvases – from fine pixel pitch LED and Microtiles to LCD and projection mapping that can be anything from a tiny object to the Empire State Building. The company, in part through its acquisition of Arsenal Media, is now active both in developing ideas and creating content, and media sales.

The host for DSrupted is TELUS, via its lead guy on digital signage, Dave Carbert. Dave and his team were a huge help last year and again this year – providing a great venue, support staff and logistical assistance.

telus_logoIf you are in Canada, you know TELUS is one of the country’s largest telecommunications providers – and like most of these very large companies is active in digital signage projects. TELUS, for example, is a big part of the ambitious SportChek flagship stores that have opened in the last couple of years.


5 Predictions for 2015 from L Squared Digital Signage

Gajendra Ratnavel and the team at L Squared take a look at likely developments in the Digital Signage (or should we call it the ‘Public Video’) space in the next 12 months.


Wow! Its 2015 already?! Well let’s go fellow Digital Signage enthusiasts!

2015 is going to be a big year for the industry. L Squared is pleased to say that we’re involved in some of the biggest projects coming out of North America in the coming months. Spoilers.. more to come on that later.

For now let’s take an overview of what could happen in Digital Signage this year. Here are our top 5 predictions:

1. Digital Signage finally becomes a mainstay of the ‘standard digital marketing mix’

2015 will be the year that Digital Signage comes out of the shadows and fits firmly at the heart of integrated marketing campaigns.

Better Digital Signage CMS technology and more intelligent content scheduling has laid the foundations for this year to see general adoption of digital signage along side other forms of advertising and the more established marketing channels such as social and email.

Digital Marketing

2. HR gets involved:

As Marketing bosses bring Digital Signage into budgets, so too will HR. We’d predict that it will still be a while until HR really embraces the internal communications power which the channel offers but events like socialhrcamp are already paving the way for Digital Signage to fill an important employee engagement gap.

3. iBeacons and NFC proliferate

iBeacons and NFC are technologies that are sparking tests, concepts and consternation among digital signage network operators and software providers. In 2015, Apple will unlock its NFC chip, opening up a wave of adoption. iBeacon tests will spread quickly.

Both approaches will endure, but with differing use cases. There does not appear to be a clear path to integration with digital signage for the push technology, iBeacon.

We predict that, for now, the pull technology of NFC, bolstered by payment systems, will have more relevance to digital signage as there are logical integration points.

4. Content rationalization steps forward

The coming trend in content will be automated tools for autocorrecting content encoding to optimize playout on digital signs or other platforms.

HTML has won the battle for the hearts and minds of both content producers and software providers. We’ll see tools, like L Squared’s Hub, which make assets useful across mediums (responsive) in an automated way.

5. Digital Signage A.K.A Public Video

There’s been a lot of noise recently about rebranding our technology as “Public Video”.

Will the DPAA, (formerly OVAB), become the PVAA? Our prediction is that the term ‘Digital Signage’, even if its not to the liking of some Sales and Branding types, is probably here to stay but who knows! The sector is growing and diversifying so quickly that we may well be called L Squared Public Video by the time we make predictions for 2016. We hope not as it would mean a logo redesign :)

First published here

Blizzard does Digital Signage Right


This past weekend in a subway station in Shanghai, Blizzard Entertainment partnered with

NetEase to create a real life interactive version of their dark portal from the recently released expansion

World of Warcraft: Warlords of Draenor.


The interactive digital signage used a two way camera where passer-bys could see characters

from the recently released expansion as well being placed into the portal itself. It’s truly a sight to

behold watching subway-goers shooting fireballs alongside their favourite MMO characters. This is a

prime example of how a video game company can use digital signage as a tool to enthrall potential

customers, while garnering world-wide attention through advertising.


This advertisement is part of a worldwide campaign that saw Blizzard placing a larger than life

axe through a NYC cab in Time Square as well as completely transforming a Mcdonald’s in china into a

World of Warcraft themed restaurant.

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