Have you considered affiliate marketing in your digital signage space?
Affiliate marketing allows a business to reward one or more affiliated brands or vendors for each visitor or customer drawn in by the affiliate’s own marketing efforts. If you’re an SMB, using a pinch of digital signage can be an excellent way to overcome traditional barriers to market.
This marketing channel is used on digital mediums – websites, blogs and in stores that employ digital signage.
The internet of things
The Internet has taken over as the primary opinion leader that people turn to when considering a new purchase. Digital endorsements play a big role in where we choose to shop, what to buy and where to eat, so smart business owners should take the time to consider the most effective ways to communicate with their customers.
Technology has changed the way we buy
Shopping habits have evolved as consumers have become more tech savvy. Stores that utilize digital signage are a prime opportunity for affiliate marketing. Rather than spending advertising dollars on campaigns that people are likely to avoid or not even see, communicate with shoppers in their preferred digital channels.
Pays for itself
Given all that we know, then, affiliate marketing and digital signage seems like the ideal pairing. These media virtually guarantee that customers will see important messages about new products or information about current or future promotions in-store by conveying them at the most important point: while the customer is in the store browsing or waiting on line.
An affiliate marketing campaign may showcase a product or brand on a store’s digital signage to help boost sales for both parties. In fact, some stores can generate enough additional sales to pay for their entire digital signage set up and then some!
Digital signage is one of the most customizable forms of publicity, so these ads can be changed often to complement the business by elevating the status of certain brands, services or suppliers that want to raise brand awareness and generate additional revenue.
Tracking those KPIs
Companies can set up a people counting system around their digital signage to see how many people are reading the sign and viewing the marketing messaging. These sensors recognize when a customer has entered the digital signage zone and provide retailers with valuable information about how many people entered these zones and their traffic patterns within the store.
Along with sales funnel info, these stats serve as powerful indicators of marketing success. Counts can be correlated with your retail POS software to see if specific messaging led to an uptick in sales for the product or brand at the center of the campaign.