New Video: What is Digital Signage?

L Squared Digital Signage, end-to-end hardware/software vendors, have recently released a new ‘overview video’ which outlines the essence of digital signage and the features and benefits of the communication medium.

rent Nacu, Director of Business Development said: “The market just doesn’t have enough clear, educational and informational clips on the business cases of digital signage” says Brent Nacu, Director of Business Development at L Squared.  “We find in many cases, that there are consistently 20-40% of stakeholders in a meeting who are not clear on exactly what Digital Signage is or how it can improve operations. A CIO/CTO grouping can usually spearhead the business interests of a company, but it’s when HR, Marketing, Finance VP’s and even into Private Owner’s become involved where their understanding fades and can become a barrier to adoption.”

“Our video is designed to support reseller programs and B2B partners as the key introductory piece after greetings. The video is designed to get everyone on the same page with a clear focus and understanding of how and why Digital Signage is a must-have. “

L Squared launched the video in a series of informative clips designed to support the growth of their new Content Management System (CMS) the L Squared HUB. For more information on products or partnerships contact:



Video: “No other medium makes it possible to deliver compelling content at the right location at the right time for maximum impact”